SYNOPSIS: JD&A was awarded the contract to produce the 2009 JUNO Awards Festival for the Canadian Academy of Recording Arts & Sciences. To feature WestJet Airlines as a premiere sponsor of the festival, we created the WestJet Street Party with support from Best Buy & Garnier Fructis. Two blocks of Granville Street closed for four days, where two live-stages with regional & national recording artists, vendor activation, national media outlets & beer garden, attracte over 40,000 people, generating over $500,000 media value for WestJet.